Muscle Flex to launch Muscle Flex VATA Brasil Sports and Active Wear Line

Muscle Flex Inc. (www.MuscleFlex.com) (PINKSHEETS: MFLI) announced today that it has scheduled January 25, 2010 for the official launch of its Muscle Flex VATA Brasil™ (www.MuscleFlexVATA.com) Sports and Active Wear Line and plans to establish the line with a high profile premiere, details to be announced.

Muscle Flex has been developing the Muscle Flex VATA Brasil™ Sports and Active Wear Collection for a number of months and is completing a comprehensive online marketing plan which includes a number of strategies including:

1. HTML search engine optimization on all major search engines for the key words associated with female fitness such as female fitness, workout apparel, yoga apparel, women's active wear, Brazilian sportswear and girl's fitness clothing. 2. Targeted display ads as well as word ad advertising on search engine results 3. Targeted display ads as well as word ad advertising sites that are synonymous with the Muscle Flex VATA Brasil target audience 4. Database development and capture through MuscleFlexVATA.com and MuscleFlex.com 5. Cooperative marketing initiatives with other sports and athletic orientated websites 6. A Muscle Flex VATA Brasil loyalty program and repeat customer promotion 7. Additional online marketing that maximizes click through results or the Muscle Flex VATA Brasil demographic

"We have every intention of grabbing national attention with the January 25th national release of our Muscle Flex VATA Brasil Collection," commented Danny Alex, Founder and CEO of Muscle Flex Inc. "The Muscle Flex VATA Brasil Collection is an incredible line with unmatched quality and styling. We plan on launching the line in a way that is commensurate with our dedication in delivering the absolute best female active wear line."

The Muscle Flex VATA Brasil Collection is a OneFit™ fabric and is an innovation in comfort, styling and feel. It has millions of filaments 4 times that of regular yarn and is designed to stretch and fit in total comfort from sizes 0-12. The memory stretch qualities keep your Muscle Flex VATA Brasil garments fitting perfectly every time with unparalled comfort and has natural wicking that uses no chemical treatments to draw the moisture from the skin to the surface where it quickly evaporates.