One Dollar For Every Donation This Week
New York Blood Center (NYBC), serving New York City, Long Island, the Hudson Valley, and New Jersey, will donate one dollar to the U.S. Fund for UNICEF for each blood donation made from January 25-31. The funds will be earmarked for Haiti. In addition, regular donors will be able to designate their points in NYBC's Advantage donor loyalty program to UNICEF's Haiti earthquake relief efforts.
"Blood donors provide the gift of life every time they roll up their sleeves," said NYBC President and CEO Christopher D. Hillyer, MD. "During the last week of January's National Blood Donor Month, our donors can extend their life-saving gifts to help Haiti's earthquake victims."
NYBC is a member of a nationwide collective assisting the U.S. Armed Services Blood Program Office (ASBPO) handling the direct blood needs in Haiti. Current supplies are adequate, but since blood has a relatively short shelf life, blood donors are being encouraged to help keep the system robust.