Comcast and SU2C launch initiative to raise funds for cancer research

Comcast Corporation and Stand Up To Cancer (SU2C) have launched the second installment of musical assets for Stand Up 2 Cancer On Demand, the first-ever video-on-demand (VOD) initiative focused on broadening awareness and raising funds for innovative cancer research, which debuted on Comcast in December. Twenty-eight additional artists are providing content to On Demand, adding to the library of musical entertainment that already includes many of the world’s biggest stars. In addition, select content from Stand Up 2 Cancer On Demand is available on comcast.net.

Available for no additional cost to viewers in more than 18 million Comcast homes through March 14^th, Stand Up 2 Cancer On Demand features more than 60 of viewers’ favorite artists including: Beastie Boys, Ben Harper, Celine Dion, Christina Aguilera, Common, The Dixie Chicks, Diana Krall, Duran Duran, John Legend, John Mayer, Joss Stone, Kanye West, Katy Perry, Kenny Chesney, Mary J. Blige, Melissa Etheridge, Ne-Yo, Sugarland, Tina Turner, U2 and more.

Viewers are encouraged by numerous celebrity participants to “stand up” to cancer and make a donation at www.su2c.org/give or call a dedicated 24/7 phone line that appears during the On Demand music videos. Viewers are also able to select content from the “A Reason 2 Give” folder [“On Demand” > “Top Picks” > “Stand Up 2 Cancer” > “A Reason To Give”]. One hundred percent of the proceeds will benefit Stand Up To Cancer’s collaborative scientific “Dream Teams” or innovative research projects aimed at bringing better treatments to patients faster.

Stand Up 2 Cancer On Demand features compelling entertainment clips and informative messages from scientists, as well as numerous celebrity participants including Meryl Streep, Katie Couric, Brian Williams, Jon Stewart, Salma Hayek and the late Patrick Swayze. Celebrities ranging from the casts of TV shows like LOST, Brothers & Sisters and Community, to an array of personalities including Dr. Oz, the E! News anchors and others are featured in special, tailored messages “wrapped around” the video content, each conveying why it is so important to support SU2C’s distinctive cancer research.