Hip-hop and neuroscience

The tweets flew fast and furious at the famous South By Southwest Music, Film, & Interactive Festival in Austin, Texas when "Listen To Your Brain" (https://www.youtube.com/user/neurofocus#p/a/u/0/RUzo7fhRpFY) began playing on the big screen.

Created by NeuroFocus, the world's leading neuromarketing company, the video marks the debut of what NeuroFocus CEO Dr. A. K. Pradeep describes as a new, hybrid format. "We call it 'Brain-Hop', because it's a marriage of hip-hop and neuroscience," he said. "We wanted to create something that makes the science behind what we do fun and accessible, and also informative at the same time. We hoped it would be well-received. We're not music and video producers, but we have a long list of best practices, based on our research, for what attracts the brain."

The Hollywood Reporter's Andrew Wallenstein was in the audience at the SXSW session where Dr. Pradeep appeared on a panel discussing neuromarketing. He wrote that the video was "probably funnier than any film you could see at SXSW." Since the Festival is a showcase for some of the film industry's upcoming productions, the praise sent the positive word-of-mouth about "Listen To Your Brain" into even higher gear.

The applause and whistles of approval at the end of the screening and the ensuing barrage of tweets from the rest of the audience have spurred the video's online popularity. Postings and links are spreading globally.

"This is the kind of excitement that you hope to get," said Dr. Pradeep, who appears briefly in the video. "The converging of music, information, entertainment, and social connections is the next big 'aha!'. This video represents what we are finding in our NeuroLabs every day."

Produced in-house by NeuroFocus, the video is scheduled to be shown at the Advertising Research Foundation's annual conference in New York next week, plus at a number of other major events in the U.S. and abroad, and is also being screened for NeuroFocus' clients around the world.

SOURCE NeuroFocus Inc.