Blue Cross and Blue Shield of Alabama announced today that it has received two Brand Excellence Awards from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image. Blue Cross and Blue Shield of Alabama is the only Plan that has received the Brand Excellence Award every year since its inception.
“This marks the fifteenth year BCBSA has presented Brand Excellence Awards to Blue Cross and Blue Shield companies demonstrating exceptional performance in building the most recognized brands in the health insurance industry,” said Scott P. Serota, BCBSA president and CEO. “BCBSA congratulates Blue Cross and Blue Shield of Alabama for their leadership in strengthening the Brands that collectively cover the lives of nearly 100 million Americans.”
Blue Cross and Blue Shield of Alabama is being recognized with a Brand Excellence Award in the Member Retention category for having a high member retention rate over the past year. The Alabama Plan is also recognized with a second Brand Excellence Award in the Member Recommendation category for achieving the highest percentage of members who would recommend Blue Cross and Blue Shield of Alabama to someone they knew.
“The Brand Excellence Award reflects Blue Cross and Blue Shield of Alabama’s commitment to providing superior services and products to its customers, providers and the marketplace,” said Phillip Pope, CEO, Blue Cross and Blue Shield of Alabama. "We are honored to receive this national award as it reinforces our commitment to customer satisfaction.”
The Brand Excellence Awards honor Blue Cross and Blue Shield companies nationwide in categories that represent Brand Excellence including, attraction of new customers, fostering loyalty to existing customers, expanding the Brands into additional lines of products or services, and provider satisfaction.