Vemma kicks off second annual fundraising campaign for Children's Miracle Network

Vemma's second annual fundraising campaign for Children's Miracle Network kicks off this summer, June 1 - August 31, 2010. Funds raised will contribute to medical care, research and education throughout a network of 170 children's hospitals and foundations. Vemma NEXT, the company's liquid children's supplement, will play a key role in the fundraising effort.

Funds will be raised through Vemma Brand Partner and employee contributions, online donations, as well as an allocation of proceeds from the sale of Vemma NEXT. Marketing aspects of the campaign include co-branding of the Vemma NEXT product, e-mail marketing, social media marketing via Facebook and Twitter, and a mobile donation campaign through the Mobile Giving Foundation where donors can text the word "Vemma" to 85944 to make a $10 donation.