FUJINON restructured into two subsidiaries

FUJIFILM Holdings America Corporation, today announced that FUJINON INC. will be restructured into two subsidiaries - one will report into FUJIFILM North America Corporation and the other into FUJIFILM Medical Systems U.S.A., Inc. This restructuring of Fujinon into two subsidiary companies will support Fujifilm's objective of strengthening its sales organizations to realize future growth.

"The restructuring of Fujinon furthers Fujifilm's global objective to build organizations that optimize resources to strengthen our ability to aggressively compete," said Ryutaro Hosoda, president FUJIFILM Holdings America Corporation. "The addition of the new subsidiaries will reinforce our objectives and align business resources to drive growth in the optics and endoscope markets here in the U.S."

Led by president and CEO, Hank Hayashi, FUJINON INC. is a world leader and highly respected provider of optics and lens assemblies to the broadcast, digital cinema and industrial markets as well as binoculars, security/surveillance lenses and customized precision optics for a variety of uses. Fujinon also leads the medical market with high quality, technologically advanced video endoscopes, including Super CCD high definition imaging, multi-band spectral imaging software, and the Double Balloon Endoscopy® System.

Four divisions within FUJINON INC. - Broadcast and Communications Products, Closed Circuit TV (CCTV), Industrial Optics and Special Products - will form FUJIFILM Optical Devices U.S.A., Inc., and become a subsidiary of FUJIFILM North America Corporation. Broadcast and Communications Products distributes lens assemblies for the broadcast, cinema and industrial markets. The line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production and high definition television. CCTV markets lenses for security/surveillance and factory automation/machine vision. Industrial Optics distributes front-view/rear-view automobile cameras lenses, digital cinema projection lenses, laser-focusing lenses, and lenses for scanners and digital cameras. Special Products markets high-end binoculars including stabilized binoculars to the government and marine markets.

The FUJINON INC. Endoscopy Division will retain the name FUJINON, as a subsidiary of FUJIFILM Medical Systems U.S.A., Inc. The field of endoscopy, both flexible and surgical, is one of the company's targeted growth areas. Since 1974, Fujinon has provided high quality, technologically advanced endoscopes to gastrointestinal endoscopists, pulmonologists, and surgeons. Fujinon was the first in the industry to introduce Super CCD high definition imaging technology; the first to introduce unique, multi-band spectral imaging software; and the world's first company to develop an endoscope system capable of therapeutic intervention in the entire small bowel, the Double Balloon Endoscopy^® System. As a leading provider in endoscopy, FUJINON will expand its business by increasing product development in the flexible endoscopy markets and, through domestic collaboration, the planned introduction of its minimally-invasive surgical products.