Jun 28 2010
Quality Systems, Inc. (NASDAQ: QSII) announced today that its Dental Division's NextDDS solution earned the American Business Award (ABA) for best ad campaign in the health products and services category.
“Quality Systems values the importance of third-party recognition, and we are honored to earn a prestigious award such as the ABA for efforts put forth by our dental division, as it embarks upon advancing technologies within the dental sector”
QSI's Dental business unit launched an advertising campaign in 2009 to promote its NextDDS SaaS (Software as a Service) application, a new solution for managing electronic dental office records. The Get SaaS-ier campaign included a tri-fold brochure, direct mail piece and magazine ad. All elements of the campaign focused on introducing the company's next generation of dental technologies (SaaS) to the marketplace and highlighted the advantages of QSI Dental's SaaS model.
The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit entries including public and private, for-profit and non-profit, large and small. More than 2,700 entries from 200+ companies of all sizes and in virtually every industry were submitted for consideration across in excess of 40 categories for this year's competition.
"We are pleased to be acknowledged for our Get SaaS-eir campaign, which targeted dentists nationwide about a new and novel way to automate their dental practices," said Kathleen Noll, Vice President, Technical Marketing and Implementations at QSI. "The campaign was rolled out to a captive audience during the 150th annual meeting of the American Dental Association (ADA). We are gratified that the ABA judges recognized the creativity of our advertising efforts."
"Quality Systems values the importance of third-party recognition, and we are honored to earn a prestigious award such as the ABA for efforts put forth by our dental division, as it embarks upon advancing technologies within the dental sector," commented Steven T. Plochocki, QSI chief executive officer.
The American Business Awards were presented during ceremonies held at the Marriott Marquis Hotel in New York City on June 21, 2010. More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.