Cones for Kids campaign raises $750,000 to support children with disabilities

Friendly Ice Cream Corporation recently announced that its company-wide 'Cones for Kids' campaign raised nearly $750,000 for Easter Seals Camp Friendly's, funding many memorable camp opportunities for children with disabilities. Friendly's is celebrating its 75th anniversary this month as well as marking the 29th year of supporting Easter Seals through 'Cones for Kids.'

"After all these years, I continue to be amazed by Friendly's commitment to supporting Easter Seals," said James E. Williams, Jr., President and Chief Executive Officer, Easter Seals. "'Cones for Kids' makes such a real difference in the lives of the many children with autism and other disabilities our organization serves."

Funds raised through Friendly's successful 2010 'Cones for Kids' campaign help kids with disabilities enjoy a total of 30 Easter Seals Camp Friendly's programs and 3 camperships.  Easter Seals Camp Friendly's makes it possible for kids with disabilities to participate in regular camp activities like boating, canoeing, swimming, archery, ropes courses, horseback riding, hiking, basketball and fishing.

"Friendly's is honored to be associated with Easter Seals and a mission that we are aligned with," said Ned Lidvall, President and CEO, Friendly Ice Cream Corporation. "Community involvement is important to both our guests and team members."