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UnitedHealthcare to donate $1.95 million for Walking Paths Program

Published on August 19, 2010 at 12:52 AM · No Comments

UnitedHealthcare is committing $1.95 million over three years to the American Heart Association to help establish walking paths throughout the country, with a goal of 150 new paths in the first year. It will also fund enhanced online walking resources available on the American Heart Association's walking paths website, www.startwalkingnow.org. The site offers resources to help people get started and maintain their walking and exercise regimens. They include:

“With the help of UnitedHealthcare, we will be able to reach millions of people across the country and increase the number of paths available to the public so Americans everywhere can enjoy the benefits of walking”

  • Local walking paths;
  • Three customized walking programs (beginner, intermediate and advanced);
  • Online tracking tools to document calories consumed, steps taken and routes walked;
  • Downloadable seasonal walking guides with tips to maintain a routine regardless of the weather;
  • Walking videos, produced in collaboration with ExerciseTV, that make an at-home workout easier with practical and motivational tips.

In November, a revamped website will house more paths, new resources and social-networking opportunities that will enable people to connect with other walkers in their communities.

In addition, UnitedHealthcare employees will celebrate the company's national support of American Heart Association Walking Paths on Wednesday, Aug. 18, with a lap around the half-mile path at its Indianapolis headquarters. The employees will take the lead on developing safe and accessible walking paths in central Indiana. The event takes place 30 days before the Indianapolis Start! Heart Walk, when more than 100 UnitedHealthcare employees will walk to raise money for the American Heart Association.

"The Walking Paths Program will make a positive impact on the health of individuals and communities across the country by getting people walking, an activity that is easy, inexpensive and can be done almost anywhere," said Kate Rubin, vice president of social responsibility for UnitedHealth Group. "This new partnership will help create physical and virtual resources for walking and give our employees new opportunities to volunteer with the American Heart Association around the country, helping to make their own communities healthier."

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