Sep 16 2010
Leading family lifestyle brand Citibabes will be providing enriched childcare and signature children's classes at select Equinox locations, enabling families to have a more convenient and fulfilling fitness experience. Equinox has always been committed to pioneering new and innovative programming. The addition of Citibabes is a natural outgrowth of this commitment.
"We are looking forward to sharing our childcare and children's programming expertise with fitness giant Equinox," says Tracey Frost, CEO and co-founder of Citibabes. "Citibabes will bridge the gap for sophisticated parents who want to make time for themselves while at the same time allowing their child to socialize and enjoy themselves in the new Citibabes at Equinox setting."
Citibabes has developed a unique Equinox program that will offer a range of educational and interactive programs for children ages 3 months to 9 years. Children will be encouraged to socialize with peers, express their individuality through art and movement, and also participate in free play which engages their imagination and creativity.
Citibabes at Equinox childminding specialists are certified in CPR and child safety and place an emphasis on exploration rather than a finished product. By pairing Equinox's established fitness brand with Citibabes' respected family brand, Equinox members with children can enjoy guilt-free fitness.