Veeva announces seamless integration of CRM solution with Mederi

Veeva Systems, the global leader in cloud CRM solutions for the life sciences industry announces the ability to integrate with Mederi, a leading provider of network intelligence and insights for the healthcare industry. The seamless integration between Veeva CRM and Mederi allows pharmaceutical companies to manage their customer relationships and to analyse professional networks within one application, ensuring a much more coordinated and effective interaction with key stakeholders.

"Based on our alliance, we are glad to offer true integrated stakeholder management to our customers. Mederi's capabilities in providing industry-leading stakeholder information and state-of-the-art visualisation and analysis, combined with Veeva's highly successful CRM software, allow our customer to draw upon two best-in-class solutions through one simple interface" explains Sven Schartl, Partner Relationship Manager, Mederi.

Customers using an integrated Veeva and Mederi solution now have the ability to:

- Draw upon Mederi's extensive market and stakeholder information to understand market access, key opinion leader and prescriber landscape and networks - Leverage Mederi's Network Intelligence Portal within Veeva to visualise the networks, evaluate stakeholder impact, and target stakeholders with specific strategies - Build a systematic stakeholder management activity planning and tracking through the Veeva CRM solution

"The Pharmaceutical industry is not standing still. Transformation in business models and the healthcare ecosystem demand that companies find new and innovative ways to understand the customer landscape" says Dan Goldsmith, General Manager, Europe, Veeva Systems.

"The integration of Veeva and Mederi empowers organisations to create and execute strategies that take into account a far more comprehensive and accurate view of customer relationships. While many CRM tools still focus on the way Pharma has traditionally done business, Veeva and Mederi enable organisations with strategic solutions that deliver value both now and in the future."

SOURCE Veeva Systems