Today, Health Canada released a set of new picture health warnings for cigarette and little cigar packages. The new labels include 16 warnings that will cover 75 per cent of the package front and back, eight additional messages to be printed inside the package (or on an insert), and four toxic emission messages for the side panel.
On December 30, 2010, Minister of Health Leona Aglukkaq announced the federal government's plans for new warnings, and released four of 16 picture-based messages. One of the warnings featured an image of the late Barb Tarbox, who died of lung cancer. The remaining warning images have now been released, including a second warning featuring Barb Tarbox.
"Health Minister Aglukkaq deserves strong praise for moving forward on this major public health initiative," says Rob Cunningham, Senior Policy Analyst, Canadian Cancer Society. "In introducing the new set of larger, enhanced warnings, the government is demonstrating world leadership."
"A picture says a thousand words," adds Cunningham. "These picture warnings will help tell the truth about tobacco products, and contribute to reductions in both smoking and cancer."
The enhanced package warning system for cigarettes and little cigars includes: