Viking expects record sales of $3.0 million for quarter ended March 31, 2011

NewsGuard 100/100 Score

Viking Systems, Inc. (OTCBB: VKNG), a leading worldwide developer, manufacturer and marketer of 3D and 2D visualization solutions for complex minimally invasive surgery, expects to report record sales for the quarter ended March 31, 2011 that will exceed $3.0 million, an increase of more than 50% compared with $1.9 million in revenue reported for last year's first quarter, and more than a 30% sequential increase over the fourth quarter of 2010.

During the quarter, Viking has processed orders for 22 of its recently-released 3DHD Vision Systems as well as for four of its previous generation systems. Of the 22 3DHD systems, the Company has shipped 19 of them, with the other 3 units being delayed due either to financing or regulatory delays in the receiving countries. Of the 19 shipped systems, 7 were sold to customers, 10 were sold to distributors as demonstration systems, and the 2 others were shipped at no charge—one for research and the other for market development. The 4 previous-generation 3Di systems had been sold in an order that had been in process prior to the launch of Viking's new system.

Jed Kennedy, President and CEO of Viking Systems said, "We are pleased to be off to such a good start with Viking's 3DHD system. Considering a typical capital equipment sales cycle is six to twelve months and that the first demonstration units essentially did not get deployed by distributors until early January 2011, this is a very encouraging start. All reports from our distributors indicate that the product is well-received and the purchasing process for systems is underway in most markets. Many of our distributors are now inquiring about purchasing additional demonstration systems to keep up with their demonstration schedules."

All of the customer system sales in the quarter were in markets outside the United States. Viking has 11 distributors covering major markets outside the United States, with more planned. The Company believes that a majority of its 3DHD sales in 2011 will be through these distributors.

Mr. Kennedy commented, "We have always believed that sales would ramp up more quickly outside the United States, especially in those markets where our distributors previously carried our earlier generation product, and our first quarter sales confirm this belief. In the United States, we first instituted the distributor model in conjunction with the launch of 3DHD in the past six months. Additionally, in the United States, we believe current 2D suppliers and existing buying group contracts will affect our rate of market penetration.

Viking Systems also reported that as of March 31, 2011 a cumulative total of 21 demonstration units, including the 10 units mentioned above, have been placed since initial shipments began in December 2010. Since nearly all customer sales require "hands-on" demonstrations, placement of these units is critical to future sales success. Additionally, since distributors are required to purchase demonstration systems, such purchases represent their confidence in the product.

"We are pleased with our first quarter results, and we remain on target with our production schedule. We plan to continue the placement of demonstration units, as we believe they will be one of the keys to our market success. The sales process has three distinct steps: a surgical demonstration of the system, then a quotation for the configuration requested by the customer and, finally, working through the administrative process to get the purchase approved. The process varies a little depending on the particular market, but the three steps are fairly consistent and it usually starts with a successful demonstration. We look forward to increasing our footprint in the industry as end-users are introduced to the benefits of our 3DHD visualization systems for complex minimally invasive surgeries," concluded Mr. Kennedy.

Viking Systems will report its full first quarter results when it files its first quarter 2011 Form 10-Q with the SEC, which is due not later than May 15, 2011.

Source:

Viking Systems, Inc.

Comments

The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News Medical.
Post a new comment
Post

While we only use edited and approved content for Azthena answers, it may on occasions provide incorrect responses. Please confirm any data provided with the related suppliers or authors. We do not provide medical advice, if you search for medical information you must always consult a medical professional before acting on any information provided.

Your questions, but not your email details will be shared with OpenAI and retained for 30 days in accordance with their privacy principles.

Please do not ask questions that use sensitive or confidential information.

Read the full Terms & Conditions.

You might also like...
Exploring the potential of ketogenic diets in managing epilepsy