Gartner lists Appature as 2011 'Cool Vendor' in Life Sciences

Appature Inc. (http://www.appatureinc.com), a leading provider of relationship marketing software, has been listed as a 2011 "Cool Vendor" in Life Sciences by leading analyst firm, Gartner, Inc. The report entitled, "Cool Vendors in Life Sciences, 2011" highlights vendors that are "bringing new tools to yield greater insights into data."

According to the report, "Sales and marketing executives (and the IT professionals who support them) are under considerable pressure to reach practitioners, who are less and less available, and there are even fewer sales representatives left to call on them. These professionals will need to care about multichannel delivery because it is part of a well-rounded relationship marketing strategy."

"We feel this designation is a huge win for the company and further validation of the unique approach we are taking to solving some fundamental challenges in healthcare marketing. We are honored to be listed by Gartner as a 'Cool Vendor' in life sciences," said Kabir Shahani, CEO of Appature. "More importantly, this is a testament to our amazing customers, who share our vision and support Appature so we can continue to empower healthcare marketers with the tools needed to drive sales growth and deepen brand relationships with both healthcare professionals and patients."