Hitachi, Ltd. (NYSE: HIT / TSE: 6501) and Cegedim Relationship Management today announced a formal strategic partnership to offer Customer Relationship Management (CRM) solutions to Life Sciences companies in the Asia Pacific region. Hitachi, who provides consulting and system implementation services to the pharmaceutical industry, will offer Cegedim Relationship Management's industry-leading Customer Relationship Management (CRM) solution, Mobile Intelligence, to its clients.
The rapidly evolving Life Sciences industry in the Asia Pacific region is facing a number of challenges including the introduction of new blockbuster drugs, industry restructuring, healthcare system changes, and pressure on sales and marketing teams to operate more efficiently and productively. Life Sciences companies are seeking cost-effective, ready-to-use technology solutions that will help them address these challenges and to remain competitive in the market place.
In order to meet customers' needs, Hitachi and Cegedim are combining their strengths to better serve their customers and prospects. "We are proud to partner with a high caliber company such as Hitachi," said Rolf Pekar, President, Asia Pacific, Cegedim Relationship Management. "The alliance is a logical one as both companies are leading IT solutions providers to Life Sciences companies in the region. Our joint customers will benefit from an innovative, flexible, out-of-the-box CRM solution, implemented and supported by a company that understands their unique requirements."