Published on September 9, 2011 at 9:56 AM
NEXIUM® Prescription Benefit cards now made available online at nexiumsupport.ca
Canadian pharmaceutical company, AstraZeneca Canada Inc., has introduced a new NEXIUM® Patient Support program designed to give physicians and pharmacists the ability to take cost out of the equation in the patient's choice between NEXIUM® tablets and a generic esomeprazole product.
A prescription benefit program was implemented after a generic esomeprazole product was introduced into the Canadian market. Now, instead of patients being switched onto the generic product solely because of price differential, physicians and pharmacists can provide them with a prescription benefit smart card to bridge the financial gap and allow the choice to be made on what is right for the patient. To provide the broadest form of access to the program, a NEXIUM® website, www.nexiumsupport.ca, has been created to make electronic cards available for physicians and pharmacists to download and provide to patients.
Coincident with the prescription benefit program, AstraZeneca introduced an alternative sampling program, also based on STI's SmartTechnology platform. With this solution, new patients being initiated on NEXIUM® tablets are provided with a sample smart card by their physician, which they present at their local retail pharmacy along with their prescription. New patients then have the choice of continuing on with NEXIUM® tablets through the prescription benefit program.
The alternative sample and prescription benefit programs are currently available in Nova Scotia, New Brunswick and Ontario.
Source: STI (SAMPLING TECHNOLOGIES INC.) and CNW SOCIAL MEDIA