AstraZeneca Canada introduces new NEXIUM Patient Support program

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NEXIUM® Prescription Benefit cards now made available online at nexiumsupport.ca

Canadian pharmaceutical company, AstraZeneca Canada Inc., has introduced a new NEXIUM® Patient Support program designed to give physicians and pharmacists the ability to take cost out of the equation in the patient's choice between NEXIUM® tablets and a generic esomeprazole product.

A prescription benefit program was implemented after a generic esomeprazole product was introduced into the Canadian market. Now, instead of patients being switched onto the generic product solely because of price differential, physicians and pharmacists can provide them with a prescription benefit smart card to bridge the financial gap and allow the choice to be made on what is right for the patient. To provide the broadest form of access to the program, a NEXIUM® website, www.nexiumsupport.ca, has been created to make electronic cards available for physicians and pharmacists to download and provide to patients.

Coincident with the prescription benefit program, AstraZeneca introduced an alternative sampling program, also based on STI's SmartTechnology platform.  With this solution, new patients being initiated on NEXIUM® tablets are provided with a sample smart card by their physician, which they present at their local retail pharmacy along with their prescription.  New patients then have the choice of continuing on with NEXIUM® tablets through the prescription benefit program.

The alternative sample and prescription benefit programs are currently available in Nova Scotia, New Brunswick and Ontario.

Source: STI (SAMPLING TECHNOLOGIES INC.) and CNW SOCIAL MEDIA

Comments

  1. Annamarie Holtom Annamarie Holtom Canada says:

    I am a senior on a fixed income and cannot afford Nexium (which has been prescribed)or the generic drug.  I have instead opted for TECTA, which is covered on the government plan.  Does AstraZeneca have an assistance program for seniors?

  2. hi
    Brent A. Brendel Brent A. Brendel Switzerland says:

    I have used Nexium for 5 year without any complaints, but prior using it I recommend to research some info and to consult the doctor as well.

  3. Lisa Breeden Miller Lisa Breeden Miller United States says:

    I asked at my pharmacy what would be the lowest price that they could give me on my Nexium if I do not have any insurance. I was told $299.00. The tech told me that this is $100 off of the price. So I asked what it would be if applied to my insurance. I was told with my insurance and my $2500.00 deductible it would still be $249.00. My goodness. How can people afford this medication at this price and it be the only one that works for them? This is out of the question for me.

  4. Annette Williams Annette Williams Moldova says:

    A company spokesperson said, “AstraZeneca - www.astrazeneca-us.com/.../help-affording-your-medicines, understands that our medicines will not benefit patients if they are unable to afford them and that’s why we’ve offered patient assistance programs for more than 35 years. These programs are designed to help qualifying patients afford their medicines through a variety of channels. In 2013, AstraZeneca provided nearly $975 million in savings to more than 567,000 patients in the US through its patient assistance programs.”

    Perhaps one reason Nexium is so popular (read reviews: http://medsreviews.com/drugs/nexium ) (sales exceed $6 billion annually) is because Big Pharma made it and other PPIs a household brand, through direct-to-consumer advertising. People believed from TV ads that their heartburn, which they used to treat with over-the-counter treatments like Tums, could put them at risk for gastroesophageal reflux disease (GERD).

The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News Medical.
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