ONC launches social media campaign on Omega-3 fatty acids

Confused about Omega-3 fatty acids? Looking to learn more about why you should take Omega-3s and which ones are best? Ocean Nutrition Canada (ONC), the largest supplier of Omega-3 EPA/DHA ingredients in the world, says its recently launched social media campaign aims to help answer those questions. On October 17, ONC launched the 'Omega-3 To The Max' Facebook contest to help educate consumers about the difference between fish and flax sources of Omega-3. Entrants in North America have the chance to win a $2,000 spa getaway along with instant prizes of Omega-3 EPA/DHA supplements.

"Not all Omega-3 is created equally," says Jon Getzinger, ONC's Chief Sales and Marketing Officer. "There is a lot of misinformation out there, and as the world leader in the Omega-3 industry, we felt it was our responsibility to join the conversation happening online and provide valuable information directly to consumers via social media."

ONC's 'Omega-3 To The Max' contest challenges Facebook users to learn more about Omega-3 fortified foods. "Many foods fortified with flax and other plant sources of Omega-3 are promoted with the same health claims as food fortified with Omega-3 from fish oil," says Getzinger. "However, fish oil  contains EPA and DHA, the Omega-3 fatty acids that provide maximum health benefits. Omega-3 from flax needs to be converted into EPA and DHA and that conversion rate is very low, so it's a much less efficient source. This contest is a fun way to educate consumers and encourage them to look at packaging when buying fortified foods."