Brushing, flossing and antiseptic rinsing recommended for a healthy mouth

The makers of LISTERINE® Antiseptic and award-winning singer and actress Kristin Chenoweth  introduced today the newest video in the YOUR MOUTH HAS SOMETHING TO SAY™ series, designed to inspire Americans to redefine clean when it comes to their oral care routine.  The fun and provocative short animated film, shareable online at www.listerine.com/yourmouth, reveals the surprising reason why our mouths might not be as clean as we think, and explains why it's so important – and so easy - to change that.  As part of this campaign and the brand's ongoing efforts to improve America's oral health, the makers of LISTERINE® Antiseptic are contributing $100,000 to  America's Toothfairy®, a national nonprofit organization dedicated to eliminating pediatric oral disease, and will give an additional $1, up to $5,000, each time the new video is viewed.

See video from LISTERINE at: http://inr.synapticdigital.com/listerine/yourmouth2/

"Having a healthy mouth has always been important to me, but until I worked on this campaign with the makers of LISTERINE® Antiseptic, I didn't realize that brushing your teeth alone misses the germs in 75 percent of your mouth," says Chenoweth.  "That's like taking a shower, but only washing one arm!  Many people may not know this, which is why I'm very excited to help spread the word about the importance of good oral health, and to help America's Toothfairy® provide the most vulnerable children with the oral care they deserve, too."    

The campaign stems from findings in the recent "Healthy Mouths" report from the makers of LISTERINE® and REACH® brand, which revealed that Americans are more concerned about germs on their hands (78 percent) than the germs in their mouth (66 percent), despite the fact that one mouth can have more germs than there are people on this earth. The survey also found America to be a "brush and go" nation, with nearly two-thirds reporting they do not floss or rinse as part of their morning routine.  

"Emerging science suggests that advanced gum disease may be linked to other health problems like diabetes, cardiovascular problems, and pre-term birth, making good oral health more important than ever," said dentist Dr. John Dodes.  "When it comes to killing germs and keeping your mouth healthy, I recommend brushing, flossing and adding a 30-second rinse with LISTERINE® Antiseptic to your morning and nighttime routines."