May 2 2012
Krames
StayWell, the leading health care communications and engagement
company, in collaboration with Tea Leaves Health, has announced the
release of Krames StayWell Engage 360TM a
breakthrough strategic growth platform for health care organizations.
This next-generation platform integrates world class analytics and data
management with industry leading communications expertise to deliver
highly individualized messages at distinct, impactful moments in time
through the most appropriate delivery mechanism - ultimately helping
health care companies achieve more easily measurable business results.
"Our mission at Krames StayWell is to transform health care
communications," explained Trent Sterling, President of Krames StayWell.
"And we know that the foundation of that transformation is advanced
analytics to provide an intelligent, data driven message to the right
person, at the right time, in the preferred format across the entire
health enterprise. With the introduction of Engage 360, we are
taking another important step to better serve our hospital and health
plan clients and, ultimately, improve the satisfaction and the quality
of care they provide."
Leveraging a strategic growth engine created by Tea Leaves Health, Krames
StayWell Engage 360 offers both providers and payors in health care
not only a means to acquire new patients and members, but also an
analytics platform that will support population health management, the
education of patients and their families, readmission reduction/care
transition, and chronic care/disease management programs.
Engage 360 includes modules that are specialized to help client
organizations reach prospective consumers, existing patients and
members, and physicians. With such a broad reach, the Engage 360
suite can replace a variety of standalone old school CRM, analytics, and
planning solutions. In addition to being very intuitive and easy to use,
the system and related operations are highly secure and HIPAA compliant.
Engage 360 integrates robust household level consumer and
behavior data with a health care provider or health plan's existing data
sets, providing a deep understanding of their prospects, patients or
members. The product suite allows users to see and work with their data
visually through a highly intuitive graphical mapping interface,
providing critical campaign strategy insight through marketplace
dynamics. As such, Engage 360 enables users to measure and
optimize the relationships between market share, patients or members and
prospects, physicians and employers. Within the platform, users can
easily build and deliver customized messages through preferred channels
of communication that leverage Krames StayWell's design and health care
communications expertise and assets. The result is a fully integrated
end-to-end solution that leverages data from multiple sources to create
more effective and easily measurable campaigns and communications on a
single, easy-to-use platform.
"Our strategic growth engine handles more data inputs - be it claims
data, EHR data, encounter data, physician referral data, biometric data,
consumer demographic/psychographic data - than any other system on the
market today and can process that information quickly to our Web2AnythingTM
platform, allowing for delivery of targeted 1:1 messaging in print, web,
voice, and mobile," said Jim Schleck, founding partner at Tea Leaves
Health. "By harnessing the power Krames StayWell's broad library of
communication assets, the tool will incorporate award-winning health
care communications solutions that are proven to increase engagement,
improve outcomes and enhance satisfaction while lowering costs."