Walgreens (NYSE: WAG) (NASDAQ: WAG) today announced the official launch
of a comprehensive customer loyalty program on Sunday, Sept. 16,
offering customers ways to save, earn points and get rewarded for
purchases, services and healthy behaviors. In what could become the
largest consumer loyalty program in the country, Balance Rewards will be
available beginning Sept. 16 for customers to join in stores, in
addition to the current online enrollment available at www.walgreens.com/balance.
Customers can also enroll in Balance Rewards with a mobile device
through the Walgreens app or by scanning the program QR code found on
signs in the stores. All of the more than 7,900 Walgreens and Duane
Reade stores across the country are participating in Balance Rewards.
More than one million customers have signed up for the program since
Sept. 6, when Walgreens initiated its online-only enrollment process.
"Our loyalty program is distinctive," said Graham Atkinson, Walgreens
senior vice president and chief customer experience officer. "Balance
Rewards offers easy enrollment, instant points and endless rewards, as
well as ways to get, stay and live well at Walgreens. This comprehensive
rewards program is one of Walgreens largest and most important programs
in company history. As part of our strategic vision to become America's
first choice for health and daily living, Balance Rewards is the latest
innovation in Walgreens long heritage of helping customers be happy and
healthy."
Balance Rewards offers three key benefits, all customized for the
consumer:
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Easy to Join: Customers have easy, multi-channel access to join
in stores at checkout or any photo kiosk, online at www.walgreens.com/balance
and with their mobile device through the Walgreens app or by scanning
the program QR code found on signs in the stores. Savings and points
can be easily earned when members either show their Balance Rewards
card, provide their telephone number or scan their mobile rewards card
from the app.
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Instant Points: Customers can instantly earn and redeem points
for thousands of items in store and online. Restrictions apply; see
terms and conditions for full details (www.walgreens.com/balance).
Customers will also earn points for prescriptions where state law
allows, and for purchases and activities that help them stay well,
like the Walk with Walgreens program (walk.walgreens.com)
and immunizations.i
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Endless Rewards: Customers can choose how and when to redeem
their points, giving customers the opportunity to earn the rewards
that are the most valuable to them. Points will not expire as long as
customers remain active by shopping at Walgreens at least once every
six months and redeem their points within three years.
"Walgreens designed Balance Rewards entirely for the consumer," said
Adam Holyk, Walgreens divisional vice president of loyalty and consumer
insights. "We have utilized the latest technologies in loyalty programs
to make it easier for customers to save, earn and redeem points. Balance
Rewards also strengthens our ability to better understand our customers,
meet their changing needs and treat our best customers even better.
Customers will see more customized stores with improved product mixes
and rewards on popular products."
All Duane Reade stores are also participating in the Balance Rewards
program. In addition to signing up at a Walgreens store, customers can
join Balance Rewards at any Duane Reade store today and start saving and
earning points immediately. Duane Reade FlexRewards program points have
been converted to Balance Rewards and become available when customers
join the new program.