LDM expands professional and patient communication network with Kmart
Published on September 7, 2013 at 4:40 AM
LDM Group, LLC, (LDM) a leading targeted healthcare communications company, announced today that it is expanding its professional and patient communication network with the addition Kmart, an Illinois based retail chain with over 870 pharmacies nationwide. Through this partnership with LDM, Kmart will now offer PharmacistCare™ and CarePoints® messaging solutions to pharmacists and patients which help improve patient medication adherence and overall health outcomes.
“Kmart's continued focus on operational effectiveness, combined with its desire to enhance patient's experiences in their pharmacies will allow us to continue providing pharmacists and patients with trusted health information and ultimately improving overall health outcomes.”
PharmacistCare offers a unique way for pharmacy staff to stay updated on all new developments in the industry and provide needed education that will improve the pharmacist-patient dialogue. It is an automated real-time intervention solution that delivers messages directly to the pharmacist in their workflow. Such communications include updates on new products, indications, strengths or dosing, formulary updates, coverage updates, and awareness of patient programs or savings opportunities.
CarePoints personalized messages are printed in real-time and distributed by the pharmacy staff to the patient, along with the patient's prescription. The targeting message is based on current therapy and medication history that includes information about the patient's prescription as well as information about the condition being treated. CarePoints can include valuable educational, adherence and financial incentives that positively change a patient's behavior, while preserving patient privacy. In addition, pharmacies, like Kmart, can use CarePoints to communicate to patients about in-house health services, promotions, and private-label products. CarePoints is integrated within the pharmacy system and is delivered in workflow for maximum impact on patient behavior.
"Kmart has continuously shown that it represents a strong leader in the industry and we are extremely pleased that they have joined our rapidly expanding retail network," said Mark Heinold, CEO of LDM Group. "Kmart's continued focus on operational effectiveness, combined with its desire to enhance patient's experiences in their pharmacies will allow us to continue providing pharmacists and patients with trusted health information and ultimately improving overall health outcomes."