The Public Relations Society of America, National Capital Chapter (PRSA-NCC), presented PRR with its 2013 Thoth Best in Show Award Wednesday, the evening's top honor for Washington D.C.-area industry professionals.
PRR's "Healthy Teen, Health Kids" campaign, conducted in partnership with the Maryland Department of Health and Mental Hygiene, Office of Oral Health, is aimed at promoting oral health literacy among low-income families.
"Tooth decay is 100 percent preventable, yet two out of every five children experience it by kindergarten," says PRR managing principal Mike Rosen. "During the worst economic times in this country, the people of Maryland found funds to try and fix this problem. They put their trust in PRR. We worked with them to implement several unprecedented approaches to increase pediatric oral health literacy. Healthy teeth are the hallmark of overall health, and the results of this campaign will ensure that children grow up to reach their potential. We at PRR helped do that, and we are honored that our industry took notice."
The PRSA-NCC recognizes and honors outstanding public relations campaigns and initiatives produced by Washington D.C.-area industry professionals at its annual Thoth Awards gala (pronounced "Tot"), named for the Egyptian god of information and communication.
"On behalf of the Chapter, I would like to congratulate tonight's winners of Thoth Awards, Certificates of Excellence, and PRR, Inc. for their Best of Show victory," said PRSA-NCC President Samantha Villegas. "Their outstanding work sets an example for all professional organizations who aspire to advance in the field of strategic public relations."
In addition to Best in Show, PRR also took home a Thoth Award in the Integrated Communications - Government category, one of 35 categories for which strategic communications campaigns are recognized.
The primary goal of the oral health literacy campaign was to prevent dental disease among infants and children in low-income families. Secondary goals included increasing the number of dentist visits and demonstrating the campaign's impact to receive further funding and support.