With one week to go, insurers look for healthy enrollees

Published on December 17, 2013 at 12:09 AM · No Comments

Supporters and detractors of the health law are focused on so-called "young invincibles," adults in their 20s and 30s who don't rack up large medical bills. Dec. 23rd is the deadline for signing up for insurance starting Jan. 1.

The Wall Street Journal: Health Insurers Crank Up Ad Spending
Welcome to the health-insurance ad wars. A malfunctioning HealthCare.gov website and confusion over canceled policies have kept millions of Americans from choosing new health plans so far this fall. But with website access improving and the initial deadline to sign up for coverage looming Dec. 23, insurers are starting to blanket the airwaves and social media with glitzy ads urging consumers to buy their plans (Martin, 12/15).

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