Empire BlueCross BlueShield announced today that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield (BCBS) companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.
"More than 100 million Americans trust the Blue Cross and Blue Shield Brands with providing reliable, high quality healthcare coverage to them and their families," said Scott P. Serota, BCBSA president and CEO. "We are proud to recognize those Blue Cross and Blue Shield companies that have exceeded member expectations and delivered exceptional service to the communities they serve."
Empire BlueCross BlueShield was awarded the Brand Excellence Award in the "Member Retention" category for having high member retention over the past year. Empire BlueCross BlueShield currently serves nearly 5 million members.
"We accept the Brand Excellence Award with high honor and with the understanding that whether Empire associates resolve provider inquiries, enroll new members, process claims, answer customer calls or support key projects, they all have played an absolutely essential role in ensuring our high retention in New York," said Brian Griffin, president and CEO, Empire BlueCross BlueShield. "Thank you to BCBSA for selecting Empire for this award and thank you to our associates for their efforts each day to deliver trusted and caring solutions to our customers and members."
This marks the 19th year that BCBSA has presented Brand Excellence Awards to recognize BCBS companies nationwide in categories that promote The Blue Brands, including attracting new customers, fostering loyalty to existing customers and Brand innovation.