HHS data suggest Latino enrollment fell short of expectations

Getting a complete grasp of this demographic's sign-up rate is difficult, however, because almost a third of those who signed up did not report or specify their race or ethnicity.  

The Washington Post's Wonkblog: Obamacare's Hispanic Enrollment Is Low, New HHS Report Shows
Hispanics, a key demographic for the Affordable Care Act, did not appear to sign up for health insurance through the law's marketplaces at the rate the Obama administration had hoped, according to new government data. The enrollment report from the Department of Health and Human Services, the first national data on the ethnicity of Obamacare enrollees, and sheds new light on the health-care law's efforts to reduce uninsured rates among minority populations who disproportionately lack health coverage (Millman and Somashekhar, 5/1). 

NBC News: Early Numbers Show Latinos' Late Surge In Obamacare Signups
The Obama administration released data Thursday reflecting the difficulty it had persuading Latinos to buy health insurance plans and the late surge of interest from Hispanics as it worked out website problems and targeted the community. Getting a precise picture of how Latinos responded to the administration's call to "get covered" or "asegúrate," is difficult because almost a third of those who enrolled in plans through federally-operated marketplaces did not report their race or ethnicity or chose "other." Of those who signed up for a health plan through the federal insurance marketplace, 10.7 percent, or 403,632, identified as Hispanic, according to the data released by the Department of Health and Human Services (Lilley, 5/1).

CBS News: Latino Enrollment In Obamacare Is Low, Data Suggests
Just under 11 percent of people who have signed up for health insurance on the federally-run Obamacare marketplace are Latino, according to data released Thursday by the Health and Human Services Department. The figure suggests the administration fell short in its efforts to communicate about Obamacare to Latinos, who have the highest uninsured rates of any racial or ethnic group in the U.S. (29 percent). Mayra Alvarez of the HHS office of minority health told reporters Thursday that helping 400,000 Latinos get coverage represented an "important step forward." However, she added, "We recognize there is more work to do" (Condon, 5/1).