SHIFT Communications expands healthcare practice

SHIFT Communications, the leader in data-driven public relations and communications, today announced the expansion of its healthcare practice. Since January, SHIFT's healthcare practice has grown its revenue nearly 30 percent and expanded not only the team, but the diversity of the clientele they serve – moving beyond health information technology (IT) to sectors ranging from digital health to the life sciences.

As a result of SHIFT's competitive positioning and healthcare experience, an even broader array of companies in the healthcare sector are partnering with SHIFT to ensure they are top of mind amongst healthcare decision makers and influencers. SHIFT's approach to data-driven PR ensures client campaigns are grounded in deep research and analytics. More so, this data-driven approach enables marketers to better measure the actual business impact of PR.

"As new models of care emerge, we're seeing an influx of companies looking to partner with us to drive visibility and grab highly competitive market share," said Catherine Allen, EVP of account services, SHIFT Communications. "Since the SHIFT healthcare practice launched, we've made a concerted effort to expand our areas of expertise beyond our sweet spot of health IT. This approach has served us well as healthcare has begun to evolve and move beyond hospitals and doctor's offices."

Companies, such as the following, are working with SHIFT to promote their unique value propositions and fuel the growth of their businesses:

• Decision Resources Group, a premier provider of high-value data, analytics and insights products and services for the healthcare industry;
• Medullan, a digital healthcare innovation lab; and
• Sermo, the leading social network for doctors.

SHIFT Communications, an award winning agency, most recently received a Gold Bell from the Publicity Club of New England for their work with the FSH Society's "Selfies for a Cause" campaign – an integrated communications campaign aimed at driving awareness and education related to the disease, facioscapulohumeral muscular dystrophy. This award follows two others from last year from the Publicity Club of New England – a Silver Bell for a national print feature on VentureHealth and a Merit award for its work with HIMSS on the National Health IT Week campaign.