Veeva OpenData services now available in Italy

Veeva OpenData customer reference data and services are now available in Italy - the third major European market following the UK and France

Today, Veeva Systems announced that it has acquired Merqurio's healthcare professional (HCP) and healthcare organisation (HCO) database for Italy. With the acquisition of this market-leading Italian HCP and stakeholder data, Veeva OpenData now expands to a third major European market and builds on Veeva's commitment to deliver a new approach to customer reference data that is open, easy, and global.

Veeva OpenData provides customer reference data and services to the life sciences industry and delivers millions of comprehensive HCP, HCO, and affiliations profiles with consistent standards of quality. In keeping with Veeva OpenData's aim to provide the highest-quality data, the newly acquired Merqurio database has earned ISO 10002:2013 SGCMF certification for its accordance with European and Italian law in the management, security, and compliance of personal data collected for physicians.

Veeva OpenData offers fair and simple pricing and does away with complex and restrictive three-party agreements that limit data usage and access. And to eliminate the burden of managing multiple data feeds and duplication of HCP and HCO records across European markets, Veeva OpenData is sourced locally and consolidated into a single reference database.

"We are pleased to now offer customer data and services for life sciences companies in the Italian market," said Francesca D'Angelo, vice president of Veeva OpenData Products for Europe. "We are bringing a customer-first approach to the European data market with reliable data and faster, more responsive service, and by freeing companies to fully utilise the data they purchase, without restrictions."

"Veeva OpenData is a breakthrough for the life sciences industry," said Salvatore Ruggiero, CEO of Merqurio. "Veeva's 'open' approach allows companies to use data where, when, and how they need it. And developing a global solution will provide consistent customer data across borders, which is critical to ensuring compliance in Europe."

Veeva and Merqurio will maintain an ongoing partnership for the Italian market, under which Merqurio can leverage Veeva OpenData for customer data as part of its multichannel marketing services. Merqurio clients will benefit from Veeva OpenData's complete HCP and HCO data, as well as OpenData's unique HCP identifier, so any multichannel activity Merqurio executes is tracked against the right HCP. The result is a complete and continuously updated customer view.

To best support customer needs globally, Veeva OpenData is being developed for all of the life sciences' major markets, and is available today in Australia, China, France, Italy, the UK, and the US. Availability in other major Western European countries and Japan is expected in 2015, with additional major countries to follow in 2016.