People from different cultures use their brains differently to solve the same visual perceptual tasks, MIT researchers and colleagues report in the first brain imaging study of its kind.
Psychological research has established that American culture, which values the individual, emphasizes the independence of objects from their contexts, while East Asian societies emphasize the collective and the contextual interdependence of objects. Behavioral studies have shown that these cultural differences can influence memory and even perception. But are they reflected in brain activity patterns"
To find out, a team led by John Gabrieli, a professor at the McGovern Institute for Brain Research at MIT, asked 10 East Asians recently arrived in the United States and 10 Americans to make quick perceptual judgments while in a functional magnetic resonance imaging (fMRI) scanner--a technology that maps blood flow changes in the brain that correspond to mental operations.
The results are reported in the January issue of Psychological Science. Gabrieli's colleagues on the work were Trey Hedden, lead author of the paper and a research scientist at McGovern; Sarah Ketay and Arthur Aron of State University of New York at Stony Brook; and Hazel Rose Markus of Stanford University.
Subjects were shown a sequence of stimuli consisting of lines within squares and were asked to compare each stimulus with the previous one. In some trials, they judged whether the lines were the same length regardless of the surrounding squares (an absolute judgment of individual objects independent of context). In other trials, they decided whether the lines were in the same proportion to the squares, regardless of absolute size (a relative judgment of interdependent objects).
In previous behavioral studies of similar tasks, Americans were more accurate on absolute judgments, and East Asians on relative judgments. In the current study, the tasks were easy enough that there were no differences in performance between the two groups.