In an unprecedented meeting between the media, cancer and tobacco control nongovernmental organizations, and the health care sector, African journalists gathered in Johannesburg, South Africa yesterday to discuss Africa's growing cancer and tobacco crisis. This first ever summit was convened in order to address ways in which journalists can communicate lifesaving messaging about cancer, and tobacco-related deaths.
Speakers at the event were from the Cancer Association of South Africa (CANSA), the African Organization for Research and Training in Cancer (AORTIC), the World Health Organization, the National Council Against Smoking, the Campaign for Tobacco Free Kids, and the American Cancer Society.
"Cancer and tobacco control are growing problems in Africa," said Dr Twalib Ngoma, president of AORTIC. "They need to be firmly on the health agendas in the African continent. If we don't do something now, we will have an epidemic in 2030 that we can prevent today." He hoped the media summit would lead to journalists joining the fight against cancer by raising awareness about cancer in general public, and among policy makers and health professionals.
In response to a question on the success factor regarding today's event, Greg Donaldson, national vice president, corporate communications, at the American Cancer Society commented, "In a part of the world where infectious disease naturally attracts an enormous amount of attention, the story of cancer remains untold. The hopeful side of the cancer story has never been more positive; however, without increased awareness of the issues we will never be able to fully address the challenges presented. We are excited by the interest that this group of Pan-African journalists has shown at today?s event and look forward to ongoing input from all parties."
Donaldson went on to report, "The round table discussion on myths surrounding cancer yielded impactful results - the most compelling of which was the fact that the media themselves recognize that there is a need for more information to be provided on an ongoing basis to help resolve these disconnects."
"The issue of tobacco and cancer also revealed that there is a very low level of understanding of the link between tobacco and cancer, and that the man on the street still does not understand that tobacco use causes cancer. Considering that the World Health Organization has released statistics which show that by 2010, cancer will be the leading cause of death in the world, it is imperative that we as a group provide the necessary education to help debunk these myths," Donaldson concluded.
Lillian Dube, a well-known South African actress and guest speaker at the summit addressed the media, "When I was diagnosed with cancer, I thought it was a death sentence. I soon learned that there are many myths that surround this disease and cancer is still not talked about openly. But through all the support I received, it became clear that my life was not over and that one can survive cancer." Ms. Dube is now dedicated to educating people about cancer.