Published on August 26, 2009 at 1:58 AM
The rhetoric being used by Democrats on health care has been carefully planned but it doesn't appear to be capturing voters' support for health care reform. Wall Street Journal reports: "In the rhetorical battle over health care, the forces backing President Barack Obama's overhaul have spent years polling and using focus groups to find the precise language that would win over voters -- an effort that doesn't at the moment appear to be working."
The Journal reports that "(t)he words had been carefully chosen in an effort to take away the rhetorical targets of health-overhaul foes and replace them with terminology that would bring ordinary Americans on board. But under steady attack from opponents using more-emotional language, some of the president's allies are rethinking the linguistic strategy" (Weisman, 8/25).
http://www.kaiserhealthnews.org