Sep 5 2009
Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced today that one of the fitness industry's most renowned brands, Crunch, has joined its network.
The long-term and exclusive media and marketing agreement begins immediately and will include installation of HCMN's static and full suite of digital media offerings in all Crunch clubs, including mobile messaging and dedicated video channels that can be viewed by the Crunch members during their workouts.
"It goes without saying that we are very excited to be representing the amazing Crunch brand to national advertisers," said Ken Williams, HCMN's CEO. "Crunch has long held a unique place within the industry and the marketplace with its forward-thinking and innovative group exercise programs. We are equally excited that Crunch sees the added value our suite of digital signage and information products bring to their members. Because HCMN's sole focus is supporting the Fitness Industry, our development team has deep insight into the in-club and member communication needs of health club operators and our systems have been built from the ground up with this in mind," he added.
"In addition to HCMN clearly being the best positioned and most qualified to represent the Crunch brand due to their size and health club focus, we are extremely impressed with the digital signage and information system they have designed. It is much more capable than anything we have experienced or seen previously, and it is uniquely capable of bringing the essence of our brand to life," said Keith Worts, Crunch's COO. "We are also pleased to see that HCMN is able to deliver high-quality music videos and a Crunch branded video channel highlighting our corporate partners, something we had been unable to do easily with our prior technology solution," he added.