avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced the launch of its two week Neuroskin(R) Psoriasis Relief DRTV media test campaign.
avVaa World Health Care Products Inc. announced that its two week Neuroskin(R) Psoriasis Relief DRTV media test launched today, October 5, 2009. Over 100 informercial styled DRTV commercials will be shown on multiple networks over the next fourteen days. The DRTV spots direct customers to purchase Neuroskin(R) Psoriasis Relief via phone, or online at www.MyNeuroskin.com.
The Neuroskin(R) Psoriasis Relief DRTV commercials are in infomercial format and feature a 2 minute soft offer commercial, a 2 minute hard offer commercial, a 60 second commercial, and a 30 second commercial. The test will determine which campaign is most successful - the hard or the soft offer. The 60 and 30 second commercials are in soft offer format, and will allow avVaa to capitalize on free advertising spots secured by their media buyer.
"We have 102 scheduled spots over the next two week period," stated Lorie Campbell-Farley, President and Chief Operating Officer. "When all of the unscheduled free content is run, we anticipate we will have run over 120 commercials in total."