Published on October 6, 2009 at 5:47 AM
The American Academy of Family Physicians today announced the Consumer Alliance, a new corporate partnership program, with its first alliance partner, The Coca-Cola Company.
The Consumer Alliance is a program that allows corporate partners like The Coca-Cola Company to work with the AAFP to educate consumers about the role their products can play in a healthy, active lifestyle. As part of this partnership, The Coca-Cola Company is providing a grant to the AAFP to develop consumer education content on beverages and sweeteners for FamilyDoctor.org, an award-winning consumer health and wellness resource.
“The AAFP recognizes the significant influence that consumer companies have on consumer health,” said Lori Heim, M.D., president-elect of the AAFP. “We look forward to working with The Coca-Cola Company, and other companies in the future, on the development of educational materials to teach consumers how to make the right choices and incorporate the products they love into a balanced diet and a healthy lifestyle.”
“We are proud to be the first company to partner with the AAFP and feature content on FamilyDoctor.org,” said Dr. Rhona Applebaum, vice president and chief scientific and regulatory officer at The Coca-Cola Company. “Our partnership will help provide Americans with credible information on beverages and enable consumers to make informed decisions about what they drink based on individual need.”
FamilyDoctor.org was recently named one of “Five Great Health Sites” on a Newsweek.com blog, and one of the “‘Top Ten’ Most Useful Web Sites” by the Medical Library Association. The new beverage and sweetener content is expected to launch in January 2010. Visit familydoctor.org for more information.
While the AAFP does not endorse any specific brand, product or service, the AAFP Consumer Alliance will collaborate with companies that share the common goal of informing consumers, as well as medical professionals, about new advances in product science and best practices for good health.
http://www.aafp.org/online/en/home.html