Eliza to discuss the future role of businesses in healthcare

Eliza Corporation, the leading provider of integrated healthcare communication strategies, will be part of discussions about the future role of businesses in healthcare and how they are transforming and being transformed by Health 2.0.

With more than a hundred speakers, live demos and technologies on display, Health 2.0 provides a sweeping overview of the ways that information technology and the Web are changing healthcare.

“It’s no secret that those of us in healthcare – including those of us who are part of the innovative Health 2.0 community – are running an uphill battle when it comes to driving healthier behavior change...since sitting on the couch with pizza sometimes just feels a whole lot easier than taking care of yourself and eating well,” says Drane. “We see phenomenal outcomes when we use technology to genuinely engage people, capture meaning from our interactions with them, apply hard-core analysis to determine the implications of the data – and then roll out programs that are designed around what actually resonates with individuals, not what we wish would resonate. Our approach lets us make these highly tailored interactions in a coordinated, multimodal way - so people feel ‘heard’. As a long-term member of the Health 2.0 community, it’s gratifying to see the progress being made on so many fronts.”