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ZANTAC(R) Chili Challenge attracts thousands of Canadian participants

Published on October 26, 2009 at 6:53 AM · No Comments
--Canadians invited to bring the heat and enter their spiciest chili recipes in the ZANTAC(R) Chili Challenge--

There are few dishes that bring out as much pride and passion from Canadians as chili. With football season and plunging temperatures in full swing, there is no better time for chili enthusiasts to get back into the kitchen, perfect their chili recipes and put them to the ultimate test in the second annual ZANTAC(R) Chili Challenge.

Beginning today, Canadians can visit www.chilichallenge.ca to enter their best and original chili recipes for a chance to cook-off with Anthony Sedlak, host of The Food Network's The Main in Toronto in February.

"Chili is a dish that people really invest their time in making and last year's competition truly showed how inventive and spicy Canadians can get!" said Sedlak. "What makes chili so great is that there are so many different ways to create a bang up batch. I can't wait to see the recipes that Canadians submit this year."

Thousands of Canadians participated in the ZANTAC(R) Chili Challenge last year by submitting and voting for their favourite recipes. With original ingredients like home-roasted habaneros and whiskey, last year's winning recipe, Fire Roasted Hot Chili, stood out as a winning and fiery choice.

Anthony was so impressed with the creativity of last year's entries that they inspired him to up the ante and create a brand new, five-alarm signature recipe sure to satisfy the spiciest of palates and the most discerning chili connoisseurs.

"Canadians love to indulge in comfort foods, especially as winter fast approaches," said Stephanie Wong, Brand Manager, ZANTAC(R). "But many people shy away from spicy foods like chili because they are a common trigger for heartburn. We want to make sure Canadians continue to get fired up about chili and that they're able to enjoy it, worry free."

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