IMS Health (NYSE: RX), the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries, today announced the upcoming launch of IMS Oncology QuantifierTM, a comprehensive, clinically rich analytical tool that enables the company’s clients to assess treatment opportunities and guide commercial decisions in the $48 billion global oncology market.
Available starting in January 2010, IMS Oncology Quantifier offers a deeper level of insight into oncology product uptake and treatment patterns, including therapies most often prescribed in leading markets, their effectiveness in treating specific types of cancer, and their impact when used for new or future indications.
The offering covers the U.S., France, Germany, U.K., Italy, Spain and Japan, countries that represent more than 90 percent of the global market for cancer treatments. Oncology is the largest and fastest-growing therapy class, with more than 130 products currently in Phase III clinical trials or pre-approval stage.
“IMS Oncology Quantifier brings together our extensive information assets and expert analysis for a complete view of this growing and highly complex therapeutic class,” said Steven Gavel, global director, Oncology, IMS. “Through a better understanding of treatment trends and market dynamics, our clients gain invaluable insights for identifying and addressing unmet patient needs, conducting more effective clinical trials, and identifying new growth opportunities.”