In its continuing initiatives around Doing What's Right, SC Johnson, A Family Company, recently announced its first commitment as part of its involvement in the Clinton Global Initiative (CGI). Founded by former President Bill Clinton in 2005, CGI brings world leaders from a variety of backgrounds together to create partnerships that result in innovative and measurable solutions to some of the world's most pressing challenges.
SC Johnson is rolling out a new anti-Malaria information, education and communication (IEC) program, based on the success of the company's previous anti-malaria initiatives. In partnership with the Global Business Coalition (GBC), an organization focused on helping companies fight malaria on a global scale, a repository of malaria-related information will be created for Non Governmental Organizations (NGOs), governments, businesses and community health groups to help them support their local populations in Africa and other parts of the world where families are at risk of contracting malaria. All of the information will be shared with these groups electronically either via the GBC website or via email. This program will provide valuable resources and best practices for organizations and people motivated to educate others on the risks of malaria, as well as its prevention and treatment. In essence, it will be a one-stop-shop for anti-malaria information.
By making the commitment to CGI, SC Johnson is demonstrating the importance it places on fighting malaria. It also allows the company to draw on CGI's resources when needed.
"SC Johnson is honored to make this commitment to the Clinton Global Initiative. CGI has an outstanding record of doing what's right by creating partnerships that deliver results," said SC Johnson Executive Vice President - Worldwide Corporate & Environmental Affairs Jane Hutterly. "Through our collaboration with the Global Business Coalition, we can make our goals a reality. Together we can make a difference by empowering people with education and tools to fight the ravages of malaria."
This program takes a train-the-trainer approach to information distribution. The materials will appear in both English and Portuguese. Given their over-sized images and hard-hitting messages, they should have an effect regardless of the prevailing language of a region.
SC Johnson's IEC program will be hosted on GBC's website and should be available to anyone with access to the Internet by year end.
SC Johnson's Commitment to Doing What's Right