Like all industries, the medical device sector is constantly seeking to align its marketing staffing levels to optimal organizational performance. A recent study by Best Practices, LLC found that strategic marketers in the medical device sector typically support about 10 products per marketer, indicating portfolio prioritization is essential to success.
The report, Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies, contains benchmark metrics that allow marketing executives to assess marketing staffing and activities against growth and margin rates. The 33-page report contains more than 100 metrics to provide marketing leaders in the medical device area with direction for strategic and tactical marketing resources and activities to support product portfolios and optimize growth and profitability rates.
Download a complimentary report summary, including key metrics and sample best practices at: http://www3.best-in-class.com/rr986.htm.
The research - which includes strategic and tactical marketing resource and activity benchmarks - attracted 16 executives and managers from 11 leading medical device companies including, Medtronic, LifeScan, Medrad, BD, Hospira, CardinalHealth, Stryker, Abbott and Respironics.
Key Topics of this report include:
- What Staffing and Productivity Levels Exist across Medical Device Companies?
- What Growth and Profit Margin Levels Characterize High Performance?
- What Strategic and Tactical Marketing Activities are most Important and Consume the Greatest Resources?
Key Metrics in this report include:
- Number of Medical Device Products Supported Per Tactical and Strategic Marketing FTE
- Number of Strategic and Tactical Medical Device Marketing FTEs per $100 Million
- Time and Activity Benchmarks for Strategic and Tactical Medical Device Marketing Staff
- Strategic and Tactical Medical Device Marketing Staff Benchmarks Across Key Activities