Cubicle Curtain Factory to increase awareness of its innovative hospital privacy curtains

The Cubicle Curtain Factory, (www.cubiclecurtainfactory.com), has retained TransMedia Group to publicize the first major innovation in hospital privacy curtains in decades, the Simply 66 Snap System, which is already saving hospitals millions in maintenance costs.

TransMedia Group (www.transmediagroup.com) was selected as Agency of Record to elevate Cubicle Curtain Factory's profile in print, broadcast, online and social networking media and to create maximum interest and awareness of its flagship product, the Simply 66 Snap System, as well as new products Cubicle Curtain Factory will introduce to the marketplace including a collection of eco-friendly and anti-microbial fabrics.

"In the context of the national debate on the need to rein in healthcare costs spiraling out of control, our publicity campaign will focus on Simply 66 saving hospitals substantial amounts of money on labor and laundering costs, which in turn can help to reduce the spiraling cost of health care in America," said Lynn Lewis, TransMedia Group's Director of Beauty & Fashion Publicity.

The Simply 66 Snap System alleviates the danger and liability associated with replacement of traditional privacy curtains. The one-size-fits-all snap panels allow each section to be removed or added one at a time, without needing to climb a ladder to take down a 10-foot tall conventional curtain.

TransMedia publicity will focus on how the new curtain design saves maintenance personnel the hours it takes to remove and clean conventional privacy curtains. The name comes from the 66-inch square panels that are fastened to the curtain's top mesh required to permit water passage from sprinklers in case of fire.

"We're certain that TransMedia Group's experience and excellent track record in launching innovative products in the healthcare industry will be instrumental in creating rapid growth and brand recognition for our products," said Elizabeth Serio, Vice President Marketing for Cubicle Curtain Factory.