RAD Technology Medical Systems LLC in conjunction with BREASTCANCER.ORG announced a unique awareness campaign that will start this week with the transit of the first Temporary
Radiotherapy Vault. RAD has pioneered patented designs for radiotherapy vaults and clinics. These facilities house equipment used in life saving
cancer therapies in the treatment of two thirds of all cancers. Breastcancer.org is the #1 online resource for medically reviewed information and peer support on breast health and
breast cancer.
"We have a similar mission," stated RAD President John J Lefkus III, "we both provide resources that seek to help those with Cancer." RAD uses modular sections which must be trucked to their destination and protected by custom tarps. These large plain tarps covering the product offered a perfect opportunity to advertise some message to the public during its highway journey. The use of pink has been long identified with the breast cancer message and used to adorn many items in an effort to communicate support and awareness. The large truckloads have taken the pink concept to a new dimension.
Breastcancer.org is a nonprofit organization that provides over 6,000 pages of medically vetted information on all aspects of breast health and breast cancer. Breastcancer.org reaches 8 million worldwide each year. They also have pioneered a national program to educate girls about breast cancer; fostering a better understanding of breast development, the facts around breast cancer and everyday actions they can take to better preserve breast health.
"We are delighted that RAD has volunteered their services in the promotion of breast cancer awareness," states Ms. Hope Wohl, CEO of Breastcancer.org. "We hope this bold approach generates increased public awareness and helps connect more people affected by breast cancer with our vital resources."