IHPM and i.e. join to form MAGNETT Health to improve employees' health

The Institute for Health and Productivity Management (IHPM) and i.e., LLC have joined to form MAGNETT Health, LLC using innovative engagement techniques and mobile health messaging technologies to inspire employees in improving and maintaining their health with achievable, lasting behavior change. The result for employers will be a healthier, higher-performing work force, and a slowing of the rising healthcare cost trend. MAGNETT Health will offer proprietary knowledge on this important issue, advising services, and innovative engagement health and healthcare technologies.

MAGNETT Health’s knowledge in healthcare and productivity since 1997 combined with decades of Fortune 500 consumer engagement experience will enable it to work with all the stakeholders in health and healthcare: self-insured employers, health plans, health and wellness and disease management providers, medical groups, hospital systems, state and local governments, pharmaceutical and medical device makers, retailers and employees.

MAGNETT Health will identify the most significant health and productivity issues for employers, and advise them and the other stakeholders on the best strategies and actions to: 1) engage employees in healthy behavior change; 2) improve their health by reducing risk factors; 3) manage their chronic diseases to control medical costs; and 4) maintain their functionality and improve their productivity.

MAGNETT Health intends to become the global “innovating pipeline” for knowledge, advising, and products that increase employee engagement in lasting health improvement, reduce the workplace cost of lost productivity, and slow the rise of medical costs. A key to enabling this will be innovative “mobile health messaging” technology that harnesses the ubiquitous, convenient and economical messaging platform of mobile phones to provide value-added products and services in health and productivity management to all customer segments.

MAGNETT Health will also present the latest and best thinking and practices around employee engagement in sustained healthy behavior change with demonstrated outcomes through:

1) IHPM Academies featuring credentialed faculty and customized curricula

2) Print publications such as the Institute’s quarterly magazine Health & Productivity Management

3) Presentations at IHPM’s annual international conferences and other events

MAGNETT Health will be powered by Managing Partners in:

• Scottsdale, AZ: Sean Sullivan, JD (480.305.2100), Deborah Love (480.305.2100)
• Nashville, TN: Brandon Daniell (615.429.4252), Bob Isherwood (917.213.0207)
• Atlanta, GA: Steve Cook (404.606.8284), David Cross (404.723.0420)

MAGNETT Health will participate at the 10th annual International Health & Productivity conference in Orlando, FL March 29 - 31, 2010 www.ihpm.org/pdf/Orlando%20Prospectus%202010.pdf