Recognizing that salt consumption has long been a concern in matters of health, Boar's Head, one of the nation's leading manufacturers of deli meats and cheeses, reaffirms its commitment to wellness with a campaign that encourages salt sensible food choices. "Launch Your Assault on Salt," offers consumers who have concerns about their salt intake with advice about food options that fit their needs and shows them how, when managed wisely, it can be part of a healthy diet.
This effort builds on the Boar's Head long standing commitment to producing healthy, high quality, great-tasting foods, which include a range of lower sodium options, and have long been part of the company's offerings. The campaign also encourages moderation, common sense and healthful choices which include balancing Boar's Head products with fruits, vegetables and whole grains.
Timed for the start of the year, when people are making resolutions to eat better, the campaign shows how Boar's Head fits into a healthy lifestyle via a brochure and a section on the company's website where recipes, tips and strategies help consumers get "salt sensible." Included in the brochure is a chart listing Boar's Head meats and cheeses that are no salt added, low sodium, and lower sodium, including some of the brand's most popular products such as 42% Lower Sodium Deluxe Ham, Golden Classic 42% Lower Sodium Oven Roasted Chicken Breast, No Salt Added Swiss Cheese, and Lite Beef Frankfurters.