Aflac becomes the most preferred carrier for voluntary insurance among brokers

Published on January 18, 2010 at 2:11 AM · No Comments

A survey of 358 brokers by business intelligence consulting firm Personified, finds Aflac is the number one preferred carrier for voluntary insurance among brokers. This represents a 16 percent increase over last year when Aflac, the number one provider of guaranteed-renewable insurance in the United States for more than 50 years, ranked fourth behind United Health Care, Principal and MetLife. In addition, the survey revealed a 25 percent increase in familiarity among brokers, the largest increase of any carrier.

Aflac for Brokers(SM) -- a newly launched needs-based approach to benefits solutions designed to meet the varying demands of brokers' clients -- has yielded positive results on many fronts, including overall preference, satisfaction and familiarity. In fact, Aflac is recognized as the top carrier among brokers who are satisfied with their agent relationship, citing responsiveness and knowledgeable, professional representatives as the key reasons.

Bob Perasso, executive vice president, Employee Benefits of Northern California for USI Affinity, is among the brokers who have formed an alliance with Aflac, which proved to be a winning formula. "Today, USI's partnership with Aflac fits precisely with the delivery of our value proposition with current clients and prospects. That is a direct result of their increased attentiveness and understanding of our needs and our customers' expectations."

Ron Agypt, vice president of Broker Sales at Aflac, commented, "These findings are a testament to our greater focus and commitment to understanding the broker community, and our desire to contribute to their success by providing effective solutions and unmatched service. A wide array of competitively priced products, flexible enrollment options, and accurate and quick claims payment, combined with the strength of the Aflac brand have all contributed to our standing as the most preferred voluntary benefits carrier among brokers."

Components of the Aflac for Brokers initiative include the following:

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