Smart for Life Cookie Diet ranked number one in diet category and number two overall on IMS

For the week ending January 8, 2010, Smart for Life(R) Cookie Diet ranked number one in the diet category and number two overall on the Infomercial Monitoring Service Listing, well ahead of Nutrisystem(R), eDiets(R), Jillian Weight Loss and Jenny Craig(R).

"The popularity of Smart for Life(R), a scientifically based weight loss regime, delivers the results the public demands. The Smart for Life(R) Cookie Diet products are 60% organic and natural, and deliver significantly reduced costs compared to other programs," said Dr. Sass Moulavi, M.D., Medical Director for Smart for Life(R).

Infomercial Monitoring Service ranks the 50 most frequently seen direct response television commercials that air nationally. These rankings are provided on a weekly basis and, on average over the year, Smart for Life(R) Cookie Diet has been in the Top 20.

The Smart for Life(R) Cookie Diet commercial includes 3 testimonials from clients who, combined, lost over 230 pounds. It also includes the nursery rhyme re-orchestrated "Who Stole the Cookies from the Cookie Jar" with a call-to-action to visit the website or contact the toll-free phone number.

"Working closely with our team from C Media, we have continued to improve our buys and spend to rise to the top of the IMS ranking in our category. This in turn has propelled Smart for Life(R) Cookie Diet to be the fastest growing weight loss company in the USA," said Richard Kayne, COO of Smart for Life(R) Cookie Diet.