CIGNA International to develop and offer individual PMI for customers around the globe

CIGNA International announced it will develop and offer individual Private Medical Insurance (PMI) to respond to the emerging needs of customers around the globe. CIGNA International – a world leader in global life, accident and health insurance and global expatriate benefits – will provide local PMI for citizens in countries outside the United States as well as to individual expatriates and high net worth individuals.

“While our goals are aggressive, with Keith’s leadership, capability, expertise, and in-depth knowledge of the individual PMI arena, I’m confident he’ll be successful in this new role and help CIGNA International better serve individual expatriates and local citizens around the globe.”

Keith Biddlestone has been appointed to lead CIGNA's international individual PMI effort, effective Feb. 1. He will report to CIGNA International President William L. Atwell and will be responsible for establishing and implementing the company’s individual PMI strategy on an international scale and creating a world-class international individual business.

"We’re very pleased to have Keith take on this important role for CIGNA International,” said Atwell. “While our goals are aggressive, with Keith’s leadership, capability, expertise, and in-depth knowledge of the individual PMI arena, I’m confident he’ll be successful in this new role and help CIGNA International better serve individual expatriates and local citizens around the globe.”

Biddlestone comes to CIGNA from Bupa International where he spent more than 25 years in a variety of health care leadership positions in both Europe and the Asia-Pacific regions. Most recently, Biddlestone served as managing director of Bupa’s global health care business based in the U.K. There, he maintained full profit and loss responsibility for operations across 190 countries and jurisdictions, including a multi-distribution program selling individual PMI. Prior to this, Biddlestone served as managing director of Bupa Asia-Pacific in Hong Kong where he led operations across the region, including the domestic PMI business in Hong Kong and Thailand. Biddlestone also has extensive experience in managing private hospitals and clinics in the U.K.