SYSPRO USA, the leading provider of visionary, pragmatic ERP
software, has today again reaffirmed the company’s commitment to selling
its comprehensive ERP software solution through a VAR channel. As a
privately held company, SYSPRO is able to focus on customer and VAR
relationships rather than the interest of shareholders.
“SYSPRO is one of a handful of vendors that has always been successful
and committed to selling its product through a reseller channel. Since
its inception in 1978, SYSPRO has been channel driven, relying on
resellers for sales and to assist the company in providing outstanding
post-sales customer support”
According to SYSPRO USA President Joey Benadretti, the company continues
to enhance its award winning SYSPRO Reseller Program, adding numerous
benefits for the channel, including expanded company/VAR communications,
a greater number of educational sessions, enhanced marketing support and
more resources to obtain qualified leads.
“SYSPRO is one of a handful of vendors that has always been successful
and committed to selling its product through a reseller channel. Since
its inception in 1978, SYSPRO has been channel driven, relying on
resellers for sales and to assist the company in providing outstanding
post-sales customer support,” says Benadretti. “SYSPRO is unswerving in
its goal to continue building a roster of the industry’s most
outstanding resellers. The SYSPRO Reseller Program far surpasses the
norm in the enterprise software market, and we are supplementing our
channel with strategic business partners that wish to accelerate success
by combining their expertise with that of SYSPRO.”
Benadretti points out that SYSPRO is a supplier that recognizes the
needs of resellers, noting that SYSPRO’s single product offering -- a
best-of-breed, fully integrated supply chain solution -- enables SYSPRO
resellers to rapidly become proficient in the software and build
successful, viable reseller businesses.
Benadretti notes, “Industry consolidation has forced resellers to
represent multiple products by default, resulting in insufficient
product expertise, conflicts and confusing overlaps. Many software
products that vendors have in their arsenal are no longer competitive in
today’s business environment. When you have a winning channel, the sage
advice is to commit to it and support it. SYSPRO has always had an
outstanding reseller channel and remains committed to having the finest
channel in the industry,” he said.
Benadretti lists some of the benefits enjoyed by SYSPRO resellers:
Dedicated assistance in business development and sales; Proactive
interaction with the SYSPRO Customer Service Department; Direct and easy
access to senior management; Top technical support and services;
Classroom education with ongoing follow through; Leading edge SYSPRO
Learning Channel education including broadcasts and a comprehensive 24/7
library that bring e-learning to the desktop; The SYSPRO Support Zone
that ensures up-to-date product information and knowledge; The Sales
Zone that provides customer and focused vertical industry information;
Regional portals that serve region specific requirements; Marketing
assistance for a variety of activities; Regular product updates and
newsletters, including a dedicated newsletter for Reseller owners;
Knowledge driven conferences with events in the United States and
abroad; and, The SYSPRO award-winning STARS Implementation Methodology.
Concludes Benadretti, “The competition from giant software companies
seeking to gain a foothold in the smaller and mid-size market where
SYSPRO has enjoyed its greatest successes necessitates that we offer the
best Reseller Program in the industry and work diligently with our
resellers to help each win right out of the block. The success of the
SYSPRO Reseller Program is not only due to an abundance of available
resources, but also because it is based on the SYSPRO corporate culture
and core branding values of Integrity, Innovation, Responsiveness,
Uniqueness, Simplicity and World Class Software and Service.”
Benadretti summarizes, “SYSPRO offers its resellers all the ingredients
for success.”
SYSPRO recently released a thought-provoking paper that outlines the
company’s long-term commitment to and understanding of the needs of its
world class ERP Channel.