Campaign empowers women across Canada to raise awareness and seek help for a common but rarely discussed symptom of menopause
When it comes to symptoms of menopause like hot flashes, weight gain or trouble sleeping, chances are most women wouldn't hesitate to speak to their doctor. But there is another common - and equally distressing - effect of menopause that many women just keep to themselves. The Big Ow, also known as vaginal atrophy, will affect as many as two million Canadian women in the next 10 years - but most are too shy or embarrassed to talk about it, even with their doctor.
"With symptoms like vaginal dryness, irritation, and pain during intercourse, vaginal atrophy can have a big impact on a woman's body image, her self-esteem and her relationship with her partner. These symptoms can be distressing whether or not a woman is sexually active," says Dr. Shawna Johnston, Associate Professor of Obstetrics and Gynaecology at Queen's University. "Up to half of post-menopausal women will experience symptoms of vaginal atrophy, yet many don't feel comfortable discussing their symptoms with their doctor, which is a real shame because with silence, they will just continue to suffer. Vaginal atrophy will not go away on its own and may even get worse over time."
In order to help women break their silence and get the help they need, The Big Ow campaign is encouraging women to talk to their doctor, as well as other women, about the condition. The campaign web site, www.TheBigOw.ca, provides resources for women to learn about the condition, get tips on how to talk to their doctor, and take self-assessment quizzes to help them determine if they might be suffering from vaginal atrophy. Even women without vaginal atrophy are encouraged to share the site and talk to their friends who may be suffering.