Green Smoke claims e-cigarettes are healthy alternative to traditional tobacco

The controversy surrounding electronic cigarettes and the FDA continues. As reported by CNN, New York Times and USA Today, the FDA lost its first battle against e-cigarettes in a federal court and is appealing the ruling. However, e-cigarette maker Green Smoke welcomes the challenge as an opportunity for the industry to prove that the e-cigarette is a healthy alternative to traditional tobacco.

Although Green Smoke and other e-cigarette makers have tested their products with independent laboratories, the FDA and anti-smoking groups have not accepted this evidence of the product's safety. Corporate interests may also be at play, as a higher demand for electronic cigarettes would affect profit gained by powerful tobacco companies and pharmaceutical makers of nicotine products. State governments would stand to lose tax revenue as well.

Green Smoke's electronic cigarette is meant to simulate and improve the smoking experience, without cancer-causing chemicals. It emits an odorless vapor of mostly steam, with ingredients like nicotine, water, propylene glycol (an additive used in cake mixes) and others. Without carcinogenics, it's a healthier alternative to regular tobacco. The nicotine is also available in different strengths.

Since introducing its patented two-piece electronic cigarette, the company has won a loyal base of 'Green Smokers.' Jake, a customer in Alabama said, "The idea sounded strange at first, but the benefits added up—save money, smoke almost anywhere and no ash or tar… I love it." That it's a clean cigarette with no ash, butts, odor or second-hand smoke has also won over smokers' families.

But the cost savings are the most talked-about benefit. Tired of paying $5 to $10 per pack, many customers have switched to electronic cigarettes for the dramatic savings gained over time.