UN Secretary-General Ban Ki-moon and President Bill Clinton join today with international recording artists will.i.am and David Guetta, South African singer Yvonne Chaka Chaka, and director Spike Lee, to launch MASSIVEGOOD, an innovative fundraising movement that will enable travelers to make a "micro-contribution" towards major global health causes every time they buy a plane ticket, reserve a hotel room or rent a car.
Leisure travelers in the United States will be able to "click" on MASSIVEGOOD on commercial travel websites like Travelocity and Accor Hotels and through travel agents, and contribute $2 to fighting HIV/AIDS, malaria and tuberculosis and to improving the dismal state of maternal and child health in the developing world.
Created by the Millennium Foundation, with the support of the global travel and tourism industry, MASSIVEGOOD has the potential to raise millions more for global health. Funds will be distributed to UNITAID, an innovative funding mechanism for the purchase of drugs that has already saved millions of lives by lowering the price and increasing the availability of key treatments in poor countries -- and will be dispersed to partners, including the Clinton Health Access Initiative.
"When we look at the incredible response to the crisis in Haiti, we see how much people are willing to help. All they need is a simple way to give, and a way to know they are truly helping," stated Dr. Philippe Douste-Blazy, Chairman of the Millennium Foundation and of UNITAID, Special Advisor for Innovative Finance for Development to the United Nations Secretary-General.
"Building on the success of UNITAID's levy on French airline travel which supported the efforts of my Foundation to initiate hundreds of thousands of children on lifesaving HIV/AIDS treatment, MASSIVEGOOD empowers individuals to give small amounts to make a big difference in solving global health crises," President Clinton said. "I'm proud to be a part of its launch today, and I am hopeful that this model of philanthropy will serve as an example of what other industries can do to improve lives around the world."
MASSIVEGOOD is designed to mobilize new sources of innovative funding to achieve the three health-related Millennium Development Goals agreed to by the UN in 2000: to treat and fight life-threatening diseases, including HIV/AIDS, malaria and tuberculosis; to reduce childhood mortality; and to improve maternal health.